Add the Washington Capitals promotional department to the list.
Given that:
A)You have one of your closest geographical rivals in town
B)Fans don't really come to your own rink that much (the announced attendance last night was just above 11,000)
C)Your opponent often draws many loud fans
Why would you take the following steps:
1)Announce a "white-out" night, where fans wear white. This is a cool idea when it comes off well (see Penn State, Calgary's 'Sea of Red', etc).
2)Stick your team in white jerseys, which is what the road team wears in the NHL
3)Give out Terrible Towel knock off white towels to fans that come in
Uhh, I hate to break it to you guys, but this is possibly the worst idea since someone thought to fill a blimp with hydrogen.
What could go wrong? BUT!
The Capitals have aggressively marketed special discount tickets to fill the seats against their biggest regional rivals (Pittsburgh, Philadelphia, New York, Toronto) with their own fans. A great idea. I bought this. I'm not going to be a dick and sell my tickets to the non-Pens games on eBay, I live close enough to attend. Plus, it's usually worth the price of admission to see guys like Alex Ovechkin, Alex Semin and Nicklas Backstrom.
So maybe, unlike last year, there won't be as big of a Penguin partisan crowd. Maybe the Caps who've been losers of their last three games, and without the services of Semin will come out the gates fired up.....If the Penguins get a quick lead though and jump on the Caps early (Olie Kolzig gave up 5 goals last night, some pretty soft) it's going to get ugly. Caps fans will be quiet and the Pens fans will be more fired up.
The ultimate kicker:
If a Penguin scores a hat trick (I'm looking at you Petr Sykora), heaven help us all. Those Terrible Towel knockoffs are going to rain down on the ice so much it might just bring a tear to the old Pacman's eye.
I am very excited for this hockey game. I will be there. It's going to be very interesting to see the atmosphere and if there's more Caps fans than last time around. I went to the Caps home opener and they seemed to be very well represented. Judging from the locals, everyone has had this game circled on the calender for some time now. Should be electric.
Also, since the lockout, some head to head numbers:
Penguins: 7-1
Capitals: 1-6-1 (a shootout loss)
Sidney Crosby: 5 goals, 9 assists, 14 points
Alex Ovechkin: 4 goals, 4 assists, 8 points
So that's right, if you're keeping track at home, Croz is "Gretzky-ing" Ovechkin so far. That of course meaning he's got more assists than you do points.
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